Fintech · compliance-heavy
How Quanta turned 38 keywords into 320 demo requests a quarter.
In a compliance-heavy category, Quanta won trust signals and AI visibility to convert a narrow set of high-intent terms into pipeline.
320Demos / quarter
6.2xReturn on retainer
41%Signups from organic
The challenge
What we did
High stakes, low trust signals, narrow demand.
Quanta operated in a regulated space where buyers research carefully and demand is concentrated in a few dozen high-intent terms. Generic content didn’t convert, and they were invisible in AI answers.
- Built deep, genuinely expert content with author and trust signals
- Engineered for AI answer visibility across ChatGPT, Perplexity & AI Overviews
- Hardened E-E-A-T signals across the site
- Focused effort on 38 revenue-critical terms
Quanta
Case snapshot
320
Demo requests per quarter, from 38 keywords
The results
Small surface area, outsized pipeline.
320
Demos / quarter
6.2x
Return on retainer
41%
Signups from organic
By concentrating on the few terms that mattered and earning citations in AI answers, Quanta turned a narrow demand pool into its most efficient pipeline source.
“
In our industry trust is everything. They built the authority that makes buyers choose us before they even talk to sales.
Placeholder — your clientCMO, Quanta (sample testimonial)
More work
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