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Field notes on
Field notes on
AI-driven growth.
Playbooks, experiments and opinions from the team on SEO, AI answers, content systems, and tying it all back to revenue.
Latest field notes
Claude for Small Business: 15 Workflows, Real Costs and What Wins Customers
Claude can draft the reminders for your overdue invoices, rank your leads, and plan next month’s promo before you’ve had your coffee. It will not change who finds you in the first place. That is the honest summary of Claude for Small Business, Anthropic’s toolkit for owners. It is useful for the work that piles Read more
Oct 2026
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10 min read
Free AI Visibility Checker: Is ChatGPT Recommending Your Business?
Ask ChatGPT the same question twice and you will almost never get the same list of brands. In a study of 2,961 AI answers, the odds of any two answers matching were under 1 in 100. That one fact changes how an AI visibility checker should work. A single look tells you very little, and Read more
Oct 2026
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10 min read
How to Rank in ChatGPT: 7 Data-Backed Steps to Get Cited and Recommended
You cannot rank in ChatGPT the way you rank on Google. ChatGPT does not show a ranked list of pages. It searches the web, picks a few sources, and writes one answer. To rank in ChatGPT, you need your brand mentioned and your pages cited inside that answer. That matters more every month. OpenAI said Read more
Oct 2026
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8 min read
Reputation Signals AI Models Trust: A Review and Citation Playbook for Software Companies
In February 2026, G2 spent roughly $110 million buying three of its own competitors. Capterra, Software Advice, and GetApp all moved under one roof. With that single deal, one company now controls the largest share of review-platform data feeding ChatGPT, Perplexity, and Google’s AI Overviews. If your review strategy hasn’t changed since that deal closed, Read more
Oct 2026
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8 min read
Google Business Profile for B2B SaaS: Why AI Assistants Read It Even If You Have No Storefront
Most SaaS marketing teams dismiss Google Business Profile in about four seconds. “We don’t have a storefront. That’s not for us.” That single assumption is now a visibility gap. Most competitors haven’t closed it either, which makes it one of the cheapest wins left in B2B SEO right now. Here’s the part that surprises most Read more
Sep 2026
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8 min read
Authority Acceleration for Software Brands: Building Backlinks and Citations That AI Models Actually Cite
Here’s an uncomfortable fact for anyone still buying backlink packages. A 2026 study looked at 75,000 brands. Raw backlinks scored a weaker correlation with AI visibility than Domain Authority itself. That’s the very metric SEOs have spent a decade calling unreliable. If your authority strategy is still just “get more links,” you’re optimizing for the Read more
Sep 2026
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8 min read
How Much Does AI Search Optimization (AEO and GEO) Cost in 2026? A Real Pricing Breakdown
Ask five AEO agencies what they charge. Four will send you to a contact form. The fifth will ask about your “growth goals” before mentioning a single number. That’s not an accident. It’s a pricing strategy. And it’s the reason most buyers overpay or underbuy, without ever finding out until the invoice lands. Enough public Read more
Sep 2026
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8 min read
We Checked B2B SaaS Homepages Against 2026’s AI Visibility Data: Here’s What We Found
Pipedrive ranks well on Google. Its homepage carries a full, well-built FAQ block with ten real questions, the exact kind of content structured for an AI model to lift and quote. That’s not an accident. It’s also not the norm. We pulled together 2026’s largest published research on AI answer visibility. Combined, these studies cover Read more
Sep 2026
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8 min read
The Technical SEO Checklist for AI Crawlability: Schema, llms.txt, and Making a Site Machine-Readable
84.2% of websites have no policy on AI crawlers at all. Not blocking them. Not helping them. Just invisible to the question, because nobody on the team ever opened robots.txt to check. That gap is the whole opportunity here. Getting cited by ChatGPT or Google’s AI Overviews starts with a boring, unglamorous requirement. The AI Read more
Sep 2026
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8 min read
E-E-A-T for AI Search: How Google and LLMs Actually Judge a Software Brand’s Trust Signals
Two software companies publish the same statistics in almost the same words. ChatGPT cites one of them by name. It ignores the other completely. The data isn’t the difference. The difference is trust, and E-E-A-T measures exactly that. E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trust. Google built it as a quality framework for human Read more
Sep 2026
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8 min read
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