Field notes on AI-driven growth.
Playbooks, experiments, and opinions from the team — on SEO, AI answers, content systems, and tying it all back to revenue.
The Technical SEO Checklist for AI Crawlability: Schema, llms.txt, and Making a Site Machine-Readable
84.2% of websites have no policy on AI crawlers at all. Not blocking them. Not helping them. Just invisible to the question, because nobody on the team ever opened robots.txt to check. That gap is the whole opportunity here. Getting cited by ChatGPT or Google’s AI Overviews starts with a boring, unglamorous requirement. The AI […]
E-E-A-T for AI Search: How Google and LLMs Actually Judge a Software Brand’s Trust Signals
Two software companies publish the same statistics in almost the same words. ChatGPT cites one of them by name. It ignores the other completely. The data isn’t the difference. The difference is trust, and E-E-A-T measures exactly that. E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trust. Google built it as a quality framework for human […]
AEO vs GEO vs SEO: What Actually Changes When You Optimize a Software Brand for AI Answers
Ask five people on your marketing team to define GEO. You’ll likely get five different answers. Ask them to draw a line between GEO and AEO, and most will just shrug. That’s not a gap in your team’s knowledge. It’s the real state of the industry. A Search Engine Land review of LinkedIn posts found […]
Would ChatGPT Recommend Your SaaS? A Free AI Answer Visibility Audit Framework
Open a new ChatGPT tab right now. Ask it to recommend a tool in your category. Then check: did your brand show up? For most B2B software companies, the answer is no. It’s not because the product is weak. It’s not because the marketing team isn’t trying. It’s because almost nobody builds content the way […]
The end of the monthly SEO report
Static PDFs are dead. Here's why we replaced them with a live, revenue-tied dashboard.
Why traffic is a vanity metric (and what to track instead)
A practical framework for connecting organic search to pipeline, so your growth team stops celebrating the wrong numbers.
Programmatic SEO without the spam: a 2026 playbook
How to ship thousands of pages that genuinely help users — and keep Google's quality systems happy.