The challenge
What we did
A great product nobody could find.
Fresh off a raise, Northwind had product-market fit but effectively zero organic presence. Sales relied entirely on outbound, and every new market meant starting from scratch.
- Built a model-scored opportunity map of buyer-intent topics
- Launched a bottom-of-funnel content engine mapped to the funnel
- Fixed the technical foundation and indexation
- Connected sessions to opportunities in HubSpot
Northwind
Case snapshot
0→48k
Monthly organic visits, from zero
The results
From invisible to category contender.
0→48k
Monthly organic visits
$1.4M
Influenced ARR
#1
for 12 of 15 terms
By month seven, organic was sourcing qualified pipeline every week — giving Northwind a second growth engine that didn't scale linearly with headcount.
“
We went from no organic presence to a channel that books demos while we sleep. It changed our entire go-to-market.
Placeholder — your clientHead of Marketing, Northwind (sample testimonial)
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