Home/Case Studies/Online University
Online higher education · Santa Ana, CA +99

more organic sessions for
an online university.

From page four of Google to page two, with organic sessions nearly doubling from 94K to 187K. Measured in the university's own Search Console and GA4, Jan to Jun 2026, year over year.

Year over yearBeforeAfter
32.5K
57.3K
Clicks
3.49M
7.86M
Impressions
94K
187K
Organic sessions
66K
200K
New users
Google position31.4 → 11
Audience growth+167% active users
+20.4positions climbedAvg. Google position 31.4 to 11
+125%impressions3.49M to 7.86M
+203%new users66K to 200K
177KAI feature impressionsGoogle AI results, last 3 months
The climb

Off the back pages, two pages up.

The university started deep on page four of Google for its target queries. Its average position climbed 20.4 spots, from 31.4 to 11, putting it near the top of page two.

PAGE 5
Start · 31.4
PAGE 4
PAGE 3
Now · 11
PAGE 2
PAGE 1
Google Search Console, average position across all queries. Jan to Jun 2026 vs the prior period.Up 20.4 positions, about a 65% improvement
Before and after

Same university. Different league.

BeforePrior year
Avg. Google position31.4
Search impressions3.49M
Search clicks32.5K
Total users77.6K
New users66K
Organic sessions94K
AfterLatest year
Avg. Google position11
Search impressions7.86M
Search clicks57.3K
Total users207K
New users200K
Organic sessions187K
What we did

Six workstreams, one engine.

The results did not come from one lever. They came from a full AI search visibility engine, run in parallel.

01Technical and indexingCrawl, indexing and Core Web Vitals fixed.
02On-page and contentPages rebuilt around what buyers search.
03Authority and digital PRCitations and mentions that build trust.
04AI search optimizationStructured for ChatGPT, Gemini and AI Overviews.
05Conversion trackingGA4 and AI traffic measured, not guessed.
06Reporting and iterationMonthly reviews, doubling down on wins.
The proof

Straight from the source.

Real screenshots from the university's own dashboards.

Google Search Console performance report comparing Jan to Jun 2026 with the same period a year earlier
01 · Search ConsoleRankings and clicks, year over year
+76%clicks, 32.5K to 57.3K
+125%impressions, 3.49M to 7.86M
31.4 → 11average position, page four to page two
Google Search Console Generative AI features report showing 177K total impressions over 3 months
02 · AI featuresShowing up in Google AI results
177KAI feature impressions
3 monthsJul to Oct 2026
GA4 reports snapshot showing 207K active users and 200K new users year over year
03 · GA4 audienceA bigger audience, year over year
+166.9%active users, now 207K
+203.2%new users, now 200K
GA4 traffic acquisition report by session channel group, comparing this year with the prior year
04 · GA4 channelsOrganic search nearly doubled
+99%organic sessions, 94K to 187K
74%organic engagement rate
4m 12sper organic session
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