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Field notes on
Field notes on
AI-driven growth.
Playbooks, experiments and opinions from the team on SEO, AI answers, content systems, and tying it all back to revenue.
Latest field notes
AEO vs GEO vs SEO: What Actually Changes When You Optimize a Software Brand for AI Answers
Ask five people on your marketing team to define GEO. You’ll likely get five different answers. Ask them to draw a line between GEO and AEO, and most will just shrug. That’s not a gap in your team’s knowledge. It’s the real state of the industry. A Search Engine Land review of LinkedIn posts found Read more
Sep 2026
·
8 min read
Would ChatGPT Recommend Your SaaS? A Free AI Answer Visibility Audit Framework
Open a new ChatGPT tab right now. Ask it to recommend a tool in your category. Then check: did your brand show up? For most B2B software companies, the answer is no. It’s not because the product is weak. It’s not because the marketing team isn’t trying. It’s because almost nobody builds content the way Read more
Sep 2026
·
9 min read
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